1.20.2014

Think That Fancy Bokeh Isn't Possible with a Sony RX 10? Let's put it to the test.....again.


For some reason I can't let go of zeroing in the Sony RX10. Something in my photo brain tells me that this camera is something special and that I should play with it more and with a more serious attitude.  I've only got my first six hundred frames on it and I'm of the opinion that you need to be somewhere near your ten thousandth frame before you really have a good camera figured out.

I'd been reading comments on various peoples' web reviews of the camera and the biggest single issue most people bring up is the inability of the camera and lens to make images with a narrow depth of field. Okay. I get that. I can look at DOF tables and see as well as anyone that your options will be more limited than they might be with a larger sensor and a faster lens. But where do we call it quits? I can trot out stuff we shot with a 110mm f2 Zeiss Planar on a Hasselblad 201f and we can laugh at all the people who think you can get decently narrow DOF on 35mm (full frame) cameras. But I get what they are saying. The RX10 isn't the right camera for you if you find you always want wide shots with narrow focus. But just how much control do you have?

Well, I met these two guys on the street today and they stopped to ask me a question. Here's the question: "Who do I think will go down in history as the most famous between these two athletes; Mohammad Ali (Cassius Clay) or Michael Jordan?" We bantered about that for a few minutes and then I posed a "Between Mark Spitz and Michael Phelps?" question. They left no doubt in my mind when they asked, "Who is Mark Spitz..."

I was about to walk away when I remembered my question: How do I show off the available control of DOF with an RX10?  I asked if they would pose for a test image. I stuck the guy in the sleeveless shirt about 7 or 8 feet behind the guy with the glasses, opened up to f2.8 and zoomed out to the 200mm equivalent focal length. This is what I got. By the way........Nice Bokeh !  Here's some more samples:



Utility pole at 25 feet and crane at approx. 100 feet. 



That was fun but guess what? I did my entire walk wide open. Well, I mean I left the lens aperture at f2.8 and I engaged something I haven't read about elsewhere. I engaged the automatic setting for the three stop neutral density filter. That's right, an automatic setting for the neutral density filter. 

I set the camera on "A" mode, ISO 125, f2.8 and walked around banging out stuff I liked without a care in the world. And that's BIG since the shutter in the RX10 doesn't go very high. I think it caps out at1/3200th of a second. slower at wider apertures...

Here are some of the images, all shot wide open at f2.8....even the corners....


Above. A couple of shots at the wide end of the lens. Wide open. Auto ND. 

70mm equiv. at wide open.

Need a lens with some range?
The next four images are a progression of shots from a very wide, establishing shot to an extremely tight shot done with the digital zoom. All were shot from the same position and with the same basic camera settings. Including the wide aperture and the auto ND filter setting. 
24mm EQV.


Above = maximum real optical focal length.

Above = Maximum focal length with digital zoom engaged. 

Just thought you'd like to know.






Filling Information Requests About the Sony RX10. Well, two of them.


By Austin Photographer, Kirk Tuck ©2014

One of our readers tasked me to do two things. One was to shoot a portrait wide open so he could sample the depth of field that the RX10 yields. The second was to shoot a portrait near the long end of the lens so he could see how that looked as well. The third point of information is one that I added to the test inadvertently but which to me was the most important test....


I asked Belinda to take time our from being the best graphic designer in all of Texas (need a logo?) and to stand still for me in the living room of our house so I could do the test shots. Late afternoon sun light was coming in behind me and bouncing off the glossy surface of our Saltillo tiled floor. The camera needed a little help with exposure so I dialed down a stop and a half to compensate for the confused metering difference between the light on her face and the much darker living room space. I was cued to do this by the zebras that came on when I pointed the camera in her general direction. I'd set them at 95%.  Once properly compensated (nice EC dial on the top right of the camera with firm click stops) the camera was successful in also producing a very neutral color balance in Belinda's face despite the orangey-warm color reflection off the Saltillo tiles as the main light source. (The bounce off the floor also explains the "spooky" under lighting....).

The camera nailed focus on her eyes and I noticed, when zooming in to 100%, that the tip of her nose is just starting to go soft. The window in the background is very soft.

But here's the crazy thing. I picked up the camera and it was in Aperture Priority so I didn't bother to check the other settings. I presumed that with all the light bouncing around that the camera would set something like 1/125th at ISO 200 or 400. I misjudged the light intensity and it was only when I inspected the image at 100% that I noticed my "mistake."

I noticed it because I could see just a trace of noise reduction on the image file that I didn't put into the image in post and I started to worry that maybe the camera was being too aggressive in its anti-noise intervention. So I checked the info palette and was stopped cold.

The frame was shot at 1/250th of a second, f2.8 at ISO 1600 !!!! The noise performance is a factor of three better than my Sony a850 full frame camera and as good as the performance I've been getting in careful use with my Panasonic GH3 at the same ISO. I think the files are big enough and juicy enough that I may go into the menus and turn down the standard levels of noise reduction in Jpeg to minus one or minus two. I wouldn't mind a bit more believable noise at 1600 ISO !!!!!

So. There it is. The camera can make things in the background go out of focus. The camera files are sharp and detailed, even at 1600 ISO. And the situation looks pretty nice at f2.8.

I decided to do a screen shot of the sizing menu so I could show off a real 100% (in relation to the top file) image blow up.

The head Visual Researcher here at the VSL lab was confabbing with our secret board of directors and we're in consensus, the RX10 is a good camera.








Getting into the right mindset to take good portraits. A re-post from 2009.



5.06.2009
Right Place. Right Time. Right Intention.
By Kirk Tuck


So.  I've written about my proclivity for shooting with medium format film and I've made a case (I think) for using the tools that inspire you most, but there's an image up next to my desk that kicks me in the shins every time I get the gear lust and start to covet yet another camera that's destined to make me the "hot" photographer of 200x.  It's the one on the right.  The image is of Rene Zellweger, circa 1992 and it's a constant reminder to me just how secondary all the equipment really is. I was trying to replicate a shot I'd done of my wife Belinda, years earlier. That shot was done on an old Canon TX film camera.  A real beater of an SLR, with shutter that capped out at 1/500th of a second and a little "stick and lollypop" metering system.  I was living in an old house at the time and I'd set up a quickie studio in the living room with a rickety old tripod and a 500 watt photoflood in a utility reflector.  The light was aimed into a 40 inch white umbrella in the "shoot thru" position and placed fairly close to Belinda.  It had to be pretty close because for some silly reason I was using ISO 50 Ilford Pan F black and white film.  The lens was wide open.  The result was wonderful.

Flash forward ten years and I'm in the studio with (at the time) unknown future movie star, Rene Zellweger, and we're trying to get that same look.  I'm using the same old Canon TX and I was using the Canon 135mm Soft Focus lens.  Same old, tattered umbrella and some variant of a 500 watt continuous flood light.  It's one of my favorite photographs.  Partly because it reminds me of the silly projects that Rene and I did together (like an art video entitled, "Coffee. Is it a gift from God or a tool or Satan....."  lots of long shots and coffee cups, and girls with leopard print scarves and little black dresses......) but mostly I like the image because it reminds me that all the gear is so secondary to the power of my intention.  If I intend to do an image I generally carry through and do what's needed to realize my ideas.  The momentum of my intention is what makes a project successful or just another piece of crap.  The equipment is so much less important.

A second, and most important point.

After my last blog post I got a wonderful personal e-mail from a photographer in Alabama who basically said,  "The lights don't matter.  The camera doesn't matter.  The lens doesn't matter. The only thing that matters (to a portrait photographer) is, how do you get that look in their eyes?  That rapport?"  She went on to say that she'd searched the web for a while and felt that some of the images I shot had the emotional quality that she was interested in.  She wanted to know how to get to that.

I've thought about it all week and I have an answer that will, no doubt, infuriate people who love to be surrounded by an entourage.  The answer is:  you must make a portrait sitting a very intimate relationship.  You must eliminate any distraction for you or the sitter.  No people in the room.  No tight ended schedule.  No fluttering make up artist.  No eager and relentless assistant.  If you want to truly connect with a sitter you must throw out all the crew and friends and the people who get you coffee and look at crap on the monitor.  It is like making love and very few people are comfortable doing that with a crowd looking on.

People will open up in front of the camera if they trust you and they don't have to entertain or make allowances for other people.  This whole mania of carting around assistants for every project, no matter how small, is one of the things that's killing good portrait work.  Send them outside to clean your car or to paint the fence.  A good portrait is a one on one sharing.  A collaboration and very little else matters.  Shooting a portrait, whether for fashion or your own art, with other people in the room means that you've abdicated your intention to do an intimate portrait and you are tacitly content just to do self serving theater about photography. At that point you've become a hack.  A workshopper.  The kind of photographer who cares more about how he looks on the video his assistants are shooting of him than how the image in his camera looks.  At this point one has abandoned the true practice of portraiture and become a hollow caricature of a photographer.  

One sitter.  One shooter.  An empty silence filled with potential.
So.  I've written about my proclivity for shooting with medium format film and I've made a case (I think) for using the tools that inspire you most, but there's an image up next to my desk that kicks me in the shins every time I get the gear lust and start to covet yet another camera that's destined to make me the "hot" photographer of 200x.  It's the one on the right.  The image is of Rene Zellweger, circa 1992 and it's a constant reminder to me just how secondary all the equipment really is. I was trying to replicate a shot I'd done of my wife Belinda, years earlier. That shot was done on an old Canon TX film camera.  A real beater of an SLR, with shutter that capped out at 1/500th of a second and a little "stick and lollypop" metering system.  I was living in an old house at the time and I'd set up a quickie studio in the living room with a rickety old tripod and a 500 watt photoflood in a utility reflector.  The light was aimed into a 40 inch white umbrella in the "shoot thru" position and placed fairly close to Belinda.  It had to be pretty close because for some silly reason I was using ISO 50 Ilford Pan F black and white film.  The lens was wide open.  The result was wonderful.

Flash forward ten years and I'm in the studio with (at the time) unknown future movie star, Rene Zellweger, and we're trying to get that same look.  I'm using the same old Canon TX and I was using the Canon 135mm Soft Focus lens.  Same old, tattered umbrella and some variant of a 500 watt continuous flood light.  It's one of my favorite photographs.  Partly because it reminds me of the silly projects that Rene and I did together (like an art video entitled, "Coffee. Is it a gift from God or a tool or Satan....."  lots of long shots and coffee cups, and girls with leopard print scarves and little black dresses......) but mostly I like the image because it reminds me that all the gear is so secondary to the power of my intention.  If I intend to do an image I generally carry through and do what's needed to realize my ideas.  The momentum of my intention is what makes a project successful or just another piece of crap.  The equipment is so much less important.

A final thought.

After my last blog post I got a wonderful personal e-mail from a photographer in Alabama who basically said,  "The lights don't matter.  The camera doesn't matter.  The lens doesn't matter. The only thing that matters (to a portrait photographer) is, how do you get that look in their eyes?  That rapport?"  She went on to say that she'd searched the web for a while and felt that some of the images I shot had the emotional quality that she was interested in.  She wanted to know how to get to that.

I've thought about it all week and I have an answer that will, no doubt, infuriate people who love to be surrounded by an entourage.  The answer is:  you must make a portrait sitting a very intimate relationship.  You must eliminate any distraction for you or the sitter.  No people in the room.  No tight ended schedule.  No fluttering make up artist.  No eager and relentless assistant.  If you want to truly connect with a sitter you must throw out all the crew and friends and the people who get you coffee and look at crap on the monitor.  It is like making love and very few people are comfortable doing that with a crowd looking on.

People will open up in front of the camera if they trust you and they don't have to entertain or make allowances for other people.  This whole mania of carting around assistants for every project, no matter how small, is one of the things that's killing good portrait work.  Send them outside to clean your car or to paint the fence.  A good portrait is a one on one sharing.  A collaboration and very little else matters.  Shooting a portrait, whether for fashion or your own art, with other people in the room means that you've abdicated your intention to do an intimate portrait and you are tacitly content just to do self serving theater about photography. At that point you've become a hack.  A workshopper.  The kind of photographer who cares more about how he looks on the video his assistants are shooting of him than how the image in his camera looks.  At this point one has abandoned the true practice of portraiture and become a hollow caricature of a photographer.  

One sitter.  One shooter.  An empty silence filled with potential.

As Long as I am in a "re-posting" jag I thought I'd remind you that: "The Passion Is In The Risk."

11.26.2010
"THE PASSION IS IN THE RISK"

By Kirk Tuck ©2010

Yesterday was Thanksgiving.  We had a houseful of people.  My parents were here and Belinda's parents, too.  Nieces and nephews and new additions to the family.  Belinda and I teamed up in the kitchen and put out some nice food.  My mom brought some fun wine, even three bottles of my favorite white wine, Conundrum, from Caymus Vineyards.  Everyone was happy and the day went smoothly.  I was so proud of my kid, Ben (you've seen his photo many times....).  We have a three step drop from the kitchen to the dining room and we were serving buffet style.  My dad is in his 80's and walks with a cane.  Ben waited until my dad filled his plate and then walked over and quietly offered to carry his plate to the table. 

Most of our family lives in San Antonio and everyone headed back home in the late afternoon and early evening.  Ben got invited to go surfing, down in Port Aransas, with family friends and he was gone by 6:30 pm.  Once Belinda and I finished washing pots and pans and dishes we decided to watch a movie from Netflix and we settled on a mindless romantic comedy called, "When in Rome." 

Near the end of the movie the female protagonist is trying to decide if she should take the risk and marry her new boyfriend.  Her father threw out a line and I grabbed for a Post-It (tm) pad and a pen.  It's a line that resonated with me like a bell.  He said,  "The Passion is in the risk."




THE PASSION IS IN THE RISK.

That's pretty much the culmination or distillation of what I've been trying to say here for the past two years.  The magic dust that makes art work is the passion you bring to it.  And the passion is proportional to the risk required.  I've included two photographs to illustrate my point.  In the top photo I'm photographing life in the Termini train station in Rome.  I'm determined to get a shot of the baggage handlers.  I go in head first because I know they may (and did) object and I'd only get one chance.  Before I started I thought that there might be a heightened chance of confrontation.  There's a certain risk in a direct, "looking into the eyes" presentation.  I had to be quick with my technique.  I could be embarrassed if they got pissed off and made a scene.  All that stuff that goes thru your mind when you're out of your own neighborhood, out of your demographic and out of your own culture.  But you move forward because you embrace that level of risk and deem it acceptable for the potential reward.  That being said, this isn't my favorite photo.  But each time you risk you get more comfortable with the risk and you understand that something moves you to do this thing that's beyond a staid calculus of accrual.

In the arts the passion is never truly about money.  It may be about fame and with fame may come money but in reality the arts are about the passion.  When I step out the door I'm looking for a photograph that makes me feel something out of the ordinary.  Art is never a reaffirmation of the value of the ordinary.

The second photograph is passionless.  We make these all the time.  It's a quick, furtive shot that shows nothing but the back of one person and the profile of another.  There's no engagement.  There's little passion.  And when you look at this image you tend to pass it by because it's something you've seen a hundred or a thousand times before from every photographer who shoots in the street.  There's little reward because there's little risk.  And without the risk there's no passion.  And the passion is what gets transmitted to the viewer.

But the idea that The Passion is in the risk goes way beyond street shooting or even just the practice of the arts.  In fact, I think the slow building of passion comes with taking multiple levels of risk that correspond with access to the passion.   An example.  If you want to create great work in any art it takes constant practice.  I've used the analogy of competitive swimming as an example.  If you want to be a great surgeon you have to use those brain and hand skills all the time or you get rusty.  I have many friends who are doctors and when they need to have a surgical procedure done they never settle for the guy who's done a couple hundred successful procedures they search out the guy who's done thousands of successful procedures because they know that with practice comes expertise.  The guy who's done 2,000 procedures has dealt with every permutation.  In art parlance, he's become a "master".  By the same token I don't think photographers can be at the top of their art unless they live it with the same "hands on" intensity.  If they pick up the camera every once in a while they just aren't fluid enough to make great art.  And it's not just knowing where the buttons are and when to push them....for a people photographer it's also about knowing how to work with people in a fluid way. 

So, that means that it's almost impossible to do photography at a passionate level and still have the time and energy for a real job.  And there's the risk.  Freelance photography gives you the time but it also delivers risk.  And if you can accept that risk and move forward even with the knowledge that you may end up hungry and poor, but you still feel compelled to move that way then you may be driven by your passion and that passion may reward you with art you can love.

Beyond that, risk also means removing yourself from a comfortable situation to an uncomfortable situation that elicits responses in a photo which in turn make it interesting to you and your wider audience. 

The ultimate risk is working when you are the only audience.  When you stop caring what other people think about your work and you make work that is uninflected by the subtle pressure of others.  In this arena the risk of total isolation is so strong that only the most courageous passion will drive sane people forward.  It's a level I've not achieved and I'm not sure I can.  I have too many responsibilities.  I have too much to lose to risk everything.  And yet it's something I am jealous of in other photographers.

The person who finds a $100 bill on the street is just a bit richer.  The person who pulls a diamond from the jaws of a pissed off, deadly dragon has a story to tell for the rest of his life.  And he creates a legend.


That's what the few real artists in our lives do.  They battle metaphorical dragons that come complete with real risks.  They've already signed a blanket waiver with life and they're ready to strap in and take the ride.  They're the test pilots and we're waiting for someone to come along and pressurize the cabin.

So.  Why have I decided to work with LED lights in the last few months?  Do I think the results will be technically better than what I can get with state of the art flash equipment?  No.  But I know the results will be different.  I know that some stuff will be riskier (like subject motion and color correction) but I know that intangible and tangible differences in the way portrait subjects respond and react makes the photographs different and it's a risk with a return.

If I know how to do a technique forward and backward why do I constantly abandoned the safe techniques and try new stuff?  Because the risk of maybe failing makes the process more exciting.  If the risk pays off I have something that's new and maybe closer to my vision of what an image should be.  If I fail I learn and I come back and try again.

If I never try then I master one technique and use it, safely, over and over again until it's so stale and old that no one ever wants to see it again and I've squandered years and years when I could have been investigating and playing and failing and succeeding and doing new stuff.

The turn over of gear is open to many interpretations but unlike most amateur practitioners I seem to go from the highest iteration of equipment to the lowest instead of the other way around.  I'll start with a Canon 5Dmk2 and slide down the product scale where the risk is greater because it's more fun to work without a safety net.   Buying better and better gear is a way of trying to manage risk.  And managing risks is the perfect way to suck the absolute passion out of your art.  Perfect risk management means sitting in a bunker with the air filters on high.  But nothing moves forward that way.

Here's an odd thought.  One posited by a character in Stephen Pressfield's magnificent book, The Gates of Fire,  "What is the opposite of fear?"  The eventual answer?   "Love."

We work through the fear that everyone feels.  Fear is a very uncomfortable emotion.  Most people feel fear and move away from the thing that made them feel fearful.  Or they work to contain the process or action that caused the fear.  Some work through the fear to feel the love.  The work is the love.  The process is the fear,  The fear is the risk.  And the risk is the thing that artists embrace.  And that's what makes the best work work.  Knowing that you might fail.

Someone asked me the other day if being 55 and in a field that seems to be falling apart and crashing and burning scared me.  Yes.  I'm as scared as I can be.  But not because I won't make money.  I'm scared that I won't have the time and the courage to keep going out every day and doing something that rational people don't do.  Every time I go out and shoot it scares me.  And every time I go out and ignore the fear I get into zone and the photos get better and better.  When I stop getting scared the work falls apart.

The scariest moments for me are the days when I wake up and I've lost the determination to go out and try it all over again.....as if for the first time.  When I'm working from a "playbook" of greatest hits I know that it's over.  The passion is gone.  It's time to stop.  But the scariest thing of all is that all the inspiration and vision and passion comes from a well within.  There's no way to inspiration other than to wake up and want.  And  to be willing to accept the risk that creates the passion.  And that's why it's worth it not to copy anyone else but to create your own art and take your own risks.  Because:

THE PASSION IS IN THE RISK.

The passion and the risk are different for everyone.  And so are the rewards.  And that's why people talk about gear instead.  Because it's so hard to say why you do what you do.  And it will be different for you.

added at 5:22 pm.
I never did get around to explaining why I took the image of the guys in the train station.  Let me go thru that process and see if I can put it into words.  We really don't have a train station here in Austin.  The closest we have is an airport and it was built in the last ten years and doesn't look much different than a nice strip mall with a bunch more chairs.  I have a romantic nostalgia for train travel.  But even more to the point, I  have a bittersweet memory of a time when travel was civilized and special and much, much less stressful.  The guys in the top photo are remnants of that earlier time.  It was a time in which you and and your family could travel for weeks  with multiple suit cases.  You would have suits and ties and nice shoes to wear to fancy restaurants.  Hiking boots and heavy jackets for romps through the Alpine plains outside of Chamonix and you would have also packed some casual clothes for evenings wandering through the old neighborhoods of Rome.  You'd find a nice cafe and have hot chocolate while your parents enjoyed a few glasses of wine and some savory treats.

And it was all made possible by men like these in the train stations and airports who would take care of the logistics of moving your heavy cases from the train to the to taxi's and back again.  And you were pretty sure they worked for tips and they worked hard every time a train came in.  They were freelancers like you are now.  Somedays no one would want to pay for their help.  Other days the work would be non-stop.  There were no guarantees.  No safety net.  But it was what they knew how to do.

And slowly all these men have have faded into oblivion as wheeled totes and "carry on" only became the vogue.  And now we  travel with only what we can carry and we're more like overnight visitors than real travelers.  But at the same time these guys were brusk and sometimes unlikeable, with a street smart cynicism that put you on your guard.  And there are now no more young porters.  It's a dying art.  Like dye transfer or black and white darkroom printing.  And it's sad when an era passes.

And they know it's only a matter of time before their knees give out and their lungs protest the decades of smoking and they won't be able to lift the heavy boxes that often replace the luxe leather suitcases and trunks.  And they're pissed.  And resigned.  And how can I get all those emotions and all those thoughts into something as insubstantial as a photograph?

I look over and see the scene come together.  They are resting on the cart, looking for customers.  They are smoking.  I walk closer.  I've already set my Mamiya 6 camera to the exposure I think the scene offers.  I bring the camera to my eye to fine tune the focus with my rangefinder.  The man raises his hand and as he starts to wag his finger I click.  Then I drop the camera down and gesture that I get it.  I understand.  I won't shoot another frame.  I'll hope I have what I want and spare them the indignity of overt and obvious study.  Young life swirls around them.  One man smiles in a resigned way.  Two others continue their conversation, oblivious of my transgression.  And the man with the wagging finger follows me with his eyes, just to make sure I got the message.  Yes.  I did.  I got the whole message.

When I develop the negative I wish I'd gotten closer.  Much closer.  But cropping is not the same.  I wish I'd gotten closer and wider.  The 55 instead of the 75.  But I got what I got and I learned that my reticence to walk in closer with the wider lens is like a slap to the face and I know next time I'll take the risk or not take the photograph at all.


the holidays are upon us.  I humbly submit that a good book about photography will be most welcome by the photographers on your list.  Here are a few suggestions:

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A re-post of an article that I re-read every time I find my work/photos looking like everyone else's....

4.19.2009
Why you shouldn't shoot like everybody else.




Let's face it,  I don't think any of us woke up one morning and said, “The thing I love best is taking pictures of strident brides putting on yet another cookie cutter,  antique ivory white dress with the annoying little buttons down the back.....”.  We didn't.  We don't.  We do many of the annoying little jobs we do because they pay the bills.  The wedding profits pay for the mortgage and the car payments.  The bridal portraits help pay for new gear.  And the PR photos of “guys in ties”, done with the same old soft box and grid light on the background,  pays for dinners and electric bills.  But you are way off base if you think we buy for a moment that you shoot these things because you are driven by your “inner muse” to do your “Art”.  (That's capital “A” art.....).

We're not all wired the same way so if you really get a thrill running a business and making a profit and that's all you want out of your photography then I get it and we'll give you a pass on the art thing.  But the rest of you aren't getting off so easily.  Most of us got into this field because we loved taking photographs of people, or landscapes, or life on the streets.  I certainly didn't pick up a camera because I saw a cool product photograph in a catalog.

I picked up a camera because I loved taking photographs of my friends.  I wasn't drawn to images that were lit in a particular way, I really loved the stuff that was black and white, available light and relatively unposed.  When I had done this kind of work for years as a pleasurable hobby I found my self at loose ends after my partners and I sold our advertising  agency.  I had some money in my pocket and a bunch of people kept hiring me to photograph them or their loved ones in the style I'd done.

But.....as soon as the art moved from hobby to business there started a subtle erosion of the essential point of view that made my work different from everybody else's.  I learned that there was an established style to shooting business head shots and so I learned that style and began to offer it.  I had to buy lights and drag them into the mix.  I learned the “right way” to do an executive portrait and I started to incorporate what I learned into the mix.  

And if you think about it, the convergence of digital imaging and the photo sharing sites on the web has quickened a process of homogenization that now seems relentless.  How many of you think that a reportage style of wedding photography is wonderfully unique?  Really?  Even though every wedding book I've seen in the past three months has exactly the same stuff in it?  The close up of the fingers trying to button five hundred annoying buttons on the back of an antique ivory wedding dress?  The edgey images with the razor thin slice of sharp focus that just screams out, “Hey, look at me.  I got a Canon 5D and a fast 85mm lens...”  You know the drill.  We all know the drill because we presume that these are the images and styles that brides want and we want to deliver them so we can make the car payments and buy dinner.  And in the corporate world we know that the standard head shot is generally a boring piece of crap that doesn't move the game forward any more than music on your website.

I think we homogenize for a variety of valid anthropological reasons.  We have a subconscious  desire to please our tribe.  We fear striving for originality and excellence because we have a suspicion that these things aren't valued by our clients and showing different work might cause them to reject our services.  Which we then interpret to be a rejection of our selves.  We might fear the hostility that will inevitably come from those who are practicing the status quo.

But here's the nasty reality statement that I'm sure you've known was coming from the minute you started reading this:  The people who populate the top 1% of the art world don't really give a minute of thought to what might “play well in Peoria”.  They pursue their vision.  Their own vision.  And they do it in a way that basically welds them into the longer view of art history or photo history because it introduces aesthetic game changers that the rest of us will buy into decades down the road and work to homogenize into our collective offerings while some where a new generation comes knocking with the real goods.  But we won't understand the value of those goods until it's just too damn late.  Think Richard Avedon and Irving Penn.  Both of whom were incredible pioneers as opposed to the Chase Jarvis and Michael Grecco types who understand a trendy, contemporary use of the tools, and the power of good, pervasive marketing.

It's like Avedon invented Haute Cuisine while Jarvis added an extra strip of bacon to the cheeseburger.....while Grecco introduced pink mayonnaise and convinced Ludacris to put it on his bacon cheeseburger.....really, it is apt.

Consider this for a moment...two companies sell 90% of the cameras used by professionals today.  Both have the identical format!  Your choice is really sensor A or sensor B.  Processing algorithm A or   Processing algorithm B.  Can you imagine the photographers we truly admire from the film age being constrained to choose between just two different films?  Where is the differentiation?  Where is the rugged individualism?  How did this all happen?

Some postulate that every move toward convenience decreases overall quality.  That every wave of mass acceptance creates an inertia to consider whatever the masses have embraced to be the “standard”.  By that measure, clothes from Walmart are the new standard, and if you are truthful you'll acknowledge that you'd never get your wardrobe from Walmart...

So, what do you do? If you are a business person, first analyze your business carefully, and if you find that selling your current product, no matter how commodified it is, is going well and your market share is growing, then continue on your path.  But if you feel like you got into this field to do something unique and different but you have the queasy feeling that you let the weight of life and money drag you into some compromised stasis then start pushing back and re-connect with why you wanted to be here in the first place.

When I taught at The University of Texas at Austin I had a student who came to me and complained that she couldn't possibly fulfill her promise as a great fashion photographer unless she had a Hasselblad and a stable of good, Zeiss lenses.  But she whined that she could never afford them, so she was doomed to failure.  A week earlier I had overheard her telling a classmate that her parents had just bought her brand new, turbo-charged  Volvo station wagon. ( in the early 1980's this would have been viewed as radically indulgent within the student class---now, who knows?).  

I suggested that she sell the car and buy the dream.  She thought I was insane.  The money trumped the art.  The comfort quotient kicked the crap out of art.  I caught up with her two decades of “life lessons” later.  She has become a gifted artist.  She pursues her vision with a Holga camera.  She lives on the edge.  She doesn't own a car.  But here's the news flash, she's happier than she ever was because she's very clear about what she wants.  And what she wants is to pursue the vision she had in the very first gestalt moment of loving photography.

So, how do you change?  How about throwing away all the trappings and offering what you really feel compelled to offer as art, and the hell with the rest of the market.  After all, would you rather be the next Avedon or a watered down/ tarted up version of Olan Mills.  You have the “Art” with a capital “A” in you or you would have never chosen this business.  Owning a McDonald's franchise is a much more secure way to earn lots more money.  So trade down on lifestyle, if necessary, and trade up on artistic integrity.  I can almost guarantee that you'll spend less on therapy and Xanax.  And people may grow up wanting to be just like you----instead of wanting to have your lifestyle.

I know you might think this sounds preachy and high handed but it's really a synopsis of the journey of self discovery I've been on lately.  I've opened the files in my office and dragged in a big ass trash can.  Anything that doesn't feel good, special and all about my work goes into the can.  All the event negatives from the 1990's.  All the executive portraits older than three years.  And I've started showing only the styles I want to shoot.  Not everything I could do in a pinch.  It makes me feel lighter.  Like I'm freeing up mindshare.  But that's something for another month.

In the meantime my prescription for change is to go back to using your very first camera for a month.  If you learned on a Canon AE-1 or a Minolta Maxxum 7000 or a Holga, go back and get one and load it up.  Shoot the way you once loved for a month.  Live with your style for a month and see if it doesn't feel better. 

I could give you more advice about shooting with little strobes but it would all be bullshit until you figure out why you shoot, and what you want to have coming out of your camera.  Customers?  If the work is satisfying to you then you'll find the market you want.  It may not be the market that supports your BMW payments but remember, you trade you life for money and you'll never get either back, so you might as well start doing it on your terms right now!

Thanks, Kirk


(really, two totally separate books with annoyingly similar titles.....)